A company targeting a specific age group, such as teenagers, is an example of:

• Demographic segmentation
• Geographic segmentation
• Behavioral segmentation
• Behavioural segmentation

Which of the "four Ps" of the marketing refers to sales promotions?

• Product
• Price
• Promotion
• Place

On the Boston Matrix, which term refers to a product which has low growth and a low market share?

• Question mark
• Star
• Dog
• Cash cow

On the Boston Matrix, which term usually refers to a product in the growth phase of its lifecycle?

• Question mark
• Star
• Dog
• Cash cow

On the Boston Matrix, which term refers to a product which has high growth and a high market share?

• Question mark
• Star
• Dog
• Cash cow

Which of the following would be classed as a need?

• The latest Apple iPhone
• An expensive pair of trainers
• A place to sleep
• An annual holiday

Why does a business need to understand its customers?

• To offer a product or service which people want
• To pay a dividend to shareholders
• To comply with UK tax laws
• To comply with the Health & Safety at Work Act (1974)

Which of the "four Ps" of the marketing refers to where a product is sold?

• Product
• Price
• Promotion
• Place

Which is an disadvantage of primary research?

• Data may not always be specific to the business's needs
• Data could be out of date
• Data is expensive to collect and analyse
• Competitors may also have access to the data

Which of the following is not an "extension strategy"?

• Reducing the price of the product
• Re-promoting it to attract new customers
• Developing a new product to replace it
• Updating the product's packaging