On the Boston Matrix, which term refers to a product which has high growth and a high market share?

• Question mark
• Star
• Dog
• Cash cow

Why might a business choose to raise its selling price?

• The product is in the introduction phase of its lifecycle
• To increase demand from customers
• It has a monopoly
• To increase their market share

Which promotional method relies on a post "going viral"?

• Sponsorship
• Advertising
• Social media
• Public relations

Which term describes selling a product at a loss, but recovering profits on other items a customer may subsequently purchase?

• Cost plus
• Loss leader
• Price skimming
• Penetration pricing

When setting a price for its products, which of the following is the most important consideration?

• The cost of the rent it must pay
• Providing good value for the target customer
• Complying with the Weights and Measures Act (1985)
• Increasing its sales

Which promotional method manages communications to establish and maintain a positive reputation

• Sponsorship
• Social media
• Advertising
• Public relations

On the Boston Matrix, which term refers to a product which has low growth but a high market share?

• Question mark
• Star
• Dog
• Cash cow

Which of the "four Ps" of the marketing refers to sales promotions?

• Product
• Price
• Promotion
• Place

Which of the following is not a definition of a "market size"?

• The number of potential customers
• The number of sellers of a particular product or service
• The total value of products in a market
• The profit a business will make by selling its products or services

Which of the "four Ps" of the marketing refers to the design, features, and branding of an item?

• Product
• Price
• Promotion
• Place