Which of the following is primary research?
- Reading information published in a technical journal
- Analysing tracking cookies on your website
- Analysing a report from the Office for National Statistics
- Analysing an article published in a trade newspaper
When setting a price for its products, which of the following is the most important consideration?
- The cost of the rent it must pay
- Providing good value for the target customer
- Complying with the Weights and Measures Act (1985)
- Increasing its sales
What is market size?
- The physical size of a market
- The number of competitors in a market
- The total value or volume of a market
Which of the "four Ps" of the marketing mix is incorrect?
Which promotional method involves donating to an organisation in exchange for them displaying the name of the business?
- Sponsorship
- Public relations
- Social media
- Sales promotions
Which of the following is secondary research?
- Counting the number of people who enter your shop
- Trying new ideas and recording the results
- Setting up a focus group
- Analysing a government report on the state of a market
A company targeting a specific age group, such as teenagers, is an example of:
- Demographic segmentation
- Geographic segmentation
- Behavioral segmentation
- Behavioural segmentation
Which is an disadvantage of secondary research?
- It is time-consuming to collect and analyse
- Data may be biased or inaccurate
- It is expensive to collect
- It can be difficult to obtain general information
Which of the following factors is not typically considered in market size calculations?
- Consumer income levels
- Competitor pricing strategies
- Population demographics
- Number of employees in a company
When a business produces a product which customers want or need, it is a __________ product.
- Product-driven
- Market-driven
- Sales-driven
- Lifecycle-driven
